While attracting new customers is essential, retaining existing customers is just as important. Here’s how you can use BigCommerce to improve customer retention:

1. Loyalty Programs Consider using a loyalty program to reward repeat customers. BigCommerce integrates with loyalty apps like Smile.io, which allows you to offer points for purchases, reviews, and social shares.

2. Personalized Shopping Experience BigCommerce allows you to create a personalized shopping experience for your customers. Using data on past purchases, you can recommend products that match their preferences.